Hims & Hers Health has announced the launch of a new supplement line—Hair Blends by Hers. Hair Blends is an innovative, personalized prescription supplement line that treats hair loss.

“This is really about bridging the gap between beauty and the pharmacy,” said Hilary Coles, co-founder of Hims & Hers and senior vice president of Brand and Innovation. “Women are also faced with the stigma surrounding women’s hair loss and the reality that there isn’t enough support in the market today,” she says.

Coles explains, “Our research shows 90 percent of women are looking for new solutions…We’re stepping in to fill that gap with Hers, by providing women with access to tailored treatments that can be prescribed to address each individual’s unique needs, hair type, lifestyle and goals.” 

Hair Blends is a new proprietary blend that combines dietary supplements to support healthy hair.

It includes multiple high-grade supplements, such as Biotin, vitamin C, vitamin B5 & B6, zinc, and selenium—combined into a single prescription pill.

Hair Blends includes treatment options in a range of formats, from oral to topical, designed to provide women access to personalized solutions that should feel convenient while treating their hair loss.